Google Keyword Planner (GKP) is capable of generating keyword ideas that aren’t really related to the seed keyword. In doing this, you can discover new keywords ideas.
And as the SEO space has been experiencing an ever-increasing trend in the amount of SEO Tools; choosing the right keyword tool that suits one’s need can be exhausting, considering that there are hundreds, if not thousands of keyword tools in the market.
But according to public opinion; starting with a free Google tool is considered a step closer to fulfilling your keyword research needs.
What is Google Keyword Planner?
This is a free keyword research tool; that can be used to discover new keyword(s), view its estimated search volume, and the requirements to target such keyword(s).
While Google Keyword Planner is commonly known as a Pay-Per-Click advertising tool, it isn’t limited to only one function. It can also serve as a Keyword Research tool for your SEO strategy.
Why Use Keyword Planner For SEO?
Well, many may say “‘Why not opt for other advanced Keyword research tools”, questioning Goggle’s Keyword Planner Ability.
Well for starters, a Keyword planner is very easy to use and offers the ability to conduct keyword research for free.
Unlike most keyword research tools tagged as ‘free”, but end up billing you for an additional fee to access simple features that are offered on the Google Keyword Planner for free.
And keyword planner is a very good tool for SEO beginners who can’t afford a paid research tool, with the necessary features required to find new keywords that are related to your objectives and also the number of searches.
How To Access Google Keyword Planner Tool
To access Google keyword planner, you are required first to set up a Google Ads Account, which is free and fast.
So follow the steps below to set up your own Google ads account.
- Enter ads.google.com on your browser, then click “Start Now”, and sign into your valid Google account.
- After entering your Google account, you will be taken to a page. And at the very least of the page, you’d find a “Switch To Expert Mode” text, click on it.
- Note: Creating a campaign isn’t necessary, the goal here is to sign up for goggle ads.
- On the following pop-up page, click on “Set up an account only”/”Open an account without Campaign”.
- On the next screen, you’d be required to enter your information such as your billing country, time zone, and currency, and then click “Submit.”
- And now you’ve successfully created your account. Once done you can then click on “Explore Your Account”.
- There on the menu bar, select “Tools and Settings” and click on “Keyword Planner” right under the “Planning’ column. As shown in the image below.
- And now is the time to begin keyword research.
How To Use Google Keyword Planner For Keyword Research (SEO)
Google Keyword Planner offers two options, which are “Discover new keywords” and “Get search volume and forecast.”
And here. I will explain in detail how to utilize these features on Keyword Planner.
Discover New Keyword
As described in the name, it is used to discover new keywords. And there are two ways to discover keywords, which is to:
- Start with keyword: Entering phrases/keywords related to your niche.
- Start with a website: Here, one can input a website URL, with the option of getting keyword recommendations from the whole content on the website or a particular page on the website.
1. Start With Keywords
Suppose you want to find a keyword related to SEO. You can do that by typing “SEO” in the search box, and then clicking on “Get Results.”
Pro Tip: You can input more than one keyword, by just separating the words with commas.
Note: It is important to note that results gotten off the platform are limited to the information entered.
2.Start With A Website
This feature was originally designed for ad users. Still, one could use it to find good keywords by just entering a website’s or a page’s URL.
After getting the website’s/page URL, you can paste it on the search bar and click on “Get Results” (as displayed in the jpeg below).
2. Get Search Volume And Forecast
This feature is best utilized when one already has a list of keywords. It is used to view details about a specific keyword, like the number of keywords. So bare in mind that this won’t help you find new keywords.
- To begin, you enter the list of keywords into the search box, and then click on “Get Started”
- On the next page, you’d see the same result page as the “Find with Keyword”, except this won’t have any new keyword ideas and will only show information about the keywords you entered: the number of clicks and impressions you could get from the keyword you entered.
Filter Out The Relevant Keyword
Doing this will save time and energy, and also help you to focus on your ideal audience’s search intent. I mean there is no use writing on irrelevant keywords.
So, follow the guide below on how you can refine your list of ideas.
For Instance, suppose your target keyword ideas are related to T-shirts for a clothing store.
You can enter this keyword, and there, you’d find loads of brand-related keywords: which is ok, if, you sell t-shirts from the brands. And this could cause distraction.
Good thing the Keyword Planner makes it very simple to filter ideas by just clicking on the “Refine Keywords” in the upper right corner to add or remove keywords by characteristics like style, colour, brand, and location.
Here are a few ideas and ways to do this:
- For example, to filter out keywords you dont sell, you can easily do that by unselecting those brands. And you can do this for Location, Design, etc.
Choose The Best Keyword On Google Keyword Planner
Now that the process of setting up and getting keywords from the keyword planner has been fully detailed.
It is now time to choose the best keyword you can optimize your content keyword around.
Here are a few ideas on how to do this.
Find Long-Tail Keyword With Low Competition
Targeting low-competitive keywords will surely help your website grow faster. Especially as a new blogger.
So, selecting long tail keywords by sorting the ideas by their monthly average search from low to high, can easily help you choose the best keyword to rank for.
For Instance, one might search a keyword and the average search could be “1k-10k” on the Google keyword planner. But it is important to note that not all these are necessarily easy to rank for.
“Why is it like that” you might ask, well average search doesn’t have anything to do with the competitiveness of the keyword.
Or better still you can use a free plugin called “Keyword Difficulty Checker” for your keyword planner to help you with more detailed information about a keyword like its competitiveness.
Consider The Search Intent/Relevance Of A Keyword
This is integral to developing a keyword plan. Knowing the intent of the keyword is considering the purpose of searching for the potential consumer; in other words, putting yourself in the consumer’s shoes.
Considering whether the content fulfils the consumer’s intent, goes a long way. Some of the intent to consider are; are they willing to buy now? Are they looking for a specific product/website/company, etc?
So having well-matched content that fulfils the consumer intent will compel the consumer to stay longer and help the website to rank higher on the search engine.
Figuring out the consumer intent will help you use trigger phrases as part of the long-tail keywords.
Find Trendy Keywords
The Google Keyword planner has a feature called the YoY trend, which help to show the search trend between the last month and the same month from a year ago.
For instance, suppose your searched keyword is “car repairs” and looking at the YoY increase to be about 900%
And such spike could be mainly caused by a recent update on the particular product, which can cause an increase in searches for such product.
And this is best useful for anyone who runs an affiliate webiste.
Consider The Search Volume
The more the average search volume; of which on goggle keyword planner it’s called the “Average Monthly Searches”; the more traffic that keyword can bring in. It’s as simple as that.
But on the other can’t, for a new website it is better to go for less competitive keywords with low requirements to rank for.
There are other things you can do on Goggle keyword planner, to make your research more detailed with just few clicks.
Get The Exact Search Volume Of A Keyword
Normally, goggle keyword planner shows an indefinite search volume, which can be deciveung sometimes(as shown in the jpeg below.)
Though having an indefinite number isn’t bad, since the numbers do fluctuate from time to time, but it’s just nice to have a definite number to work with to ensure precision.
That said, there’s a trick you can use to get actual search volume out of the GKP, without needing to run ads in a Google Adwords account.
Here’s how it’s done:
- Open GKP, and input your seed keyword, and there you have list of suggestions.
- Now, you click on the specific keyword you want to target.
- Then click “add to plan”.
- Next, in the right-hand sidebar of the page, click on “Plan overview”.
- And there you’d see different unfos concerning that specific keyword, including the ” impressions”. Which is the amount of people that searches that keyword every month.
Other Keyword Research Tools
Most Keyword Research Tools operate very similarly. It typically involves, inputting a seed keyword, and they show/pull keyword ideas from the database based on that seed keyword.
Some of the most common Keyword Research Tools are:
And while all these are good, the most well-known keyword research tool is the Google Keyword Planner (GKP), and though it is popularly made for people who want to display paid adverts on Google, it can also be used to find keywords for SEO purposes
You can click on the video below, to find out more about Goggle Keyword Planner.
Goggle Keyword Planner can comment below, and our team will make sure to reach out.